Solo and small firm lawyers (or those thinking about opening practices) will benefit from this discussion of “lessons learned” in opening and growing a new law firm during the COVID pandemic; please watch the full presentation below:

Having been a partner and member of the management committee at a larger firm for almost two decades, Ben discussed how that experience informed the approach to building a new law practice.

Ben and Taylor covered:

1. firm mission and core values;
2. identifying and cultivating specialization, niche, and brand;
3. effective solo and small firm marketing;
4. building systems and capacity for growth;
5. outsourcing; and
6. hiring, training, and supervising lawyers and staff.